This beautiful event took place in the DIFC at Cuadro Gallery yesterday. I had the pleasure to meet the glamorous and humble Lubov Azria, the Chief Creative Officer of the BCBGMaxAzria and wife of brand creator Max Azria. I used this opportunity to ask her a question I had been wondering for a while, what does the brand name stands for? She answered with a smile, "It's inspired by a famous Parisian phrase Bon Chic Bon Genre, the initials of it". This event has opened my eyes, allowing me to see BCBG in a totally different light, and I hope this blog will do the same for you.
When you enter the event venue your eyes are welcomed by this gorgeous hand made gown, which seems light and flowy, synonymous with the brand itself, along with a quote from Max Azria taking you back to where it all began.
It all started in 1989 when Max Azria officially opened his company in New York, which is where the history wall begins. In 1991 Lubov joined the company as a designer and made Max fall in love not only with her marvelous ideas but with herself as well. One year later they got married and this is when the brand started growing sky high; the brand became a family affair where the couple portrayed their love and vision for fashion. Stores started popping out all across the USA and with more dedication and time the family took the brand global.
Their effort can be seen very clearly on the Campaign wall where all the hard work and dedication was displayed. BCBG has worked with multiple famous photographers, their work is now considered art and is placed in museums. I could even spot some of Mario Testinos work by noticing his signature lights.
In the above picture you can see the runway collections from 1996 all the way until the latest 2014 winter collection. BCBG makes only 200 pieces of the runway collection for the entire globe. To my surprise, the pieces are in every store around the world, which means we all get a chance to own one in our closets and for a very affordable price. Lubov mentioned that "I want every women to be able to wear my creation, not look at it through the vitrine glass, that's why I make it accessible". So don't forget to visit the store to pick your favorite runway piece.
In 2004 Max Azria opened his atelier where they started designing and putting together by hand Red Carpet Gowns for a long list of celebrities. In the above pictures you can see a smaller, imitation version of the atelier itself and the actual procedure of dress making. As Lubov said it all starts from an inspiration and with time and dedication it grows in to a gown.
Even Angelina Jolie has worn dresses to several red carpet event and so has the queen of pop Beyonce. The actual procedure of making a red carpet dress is very simple, the stylist comes and requests the color which the celebrity is in the mood for, and it all takes off from there. The atelier offers an example of sketches from which the celebrity will choose her dress, and after 2 to 4 weeks (depending on the details or if there is any hand work embroideries) the dress is ready.
Dubai had the pleasure to host many of the dresses which were worn by the celebrities for couple of days, and myself along with many other guests had the honor to view them. If I were to chose one of them, I would have definitely gone for the green dress which Angelina Jolie wore in 2008 when she was pregnant with the twins. It's a very flowy and simple, yet elegant summer green dress. Angelina looked like a Greek goddess; the high cut and light texture of the fabric allowed her to feel and move comfortable. Who wouldn't want a dress like that when she is pregnant?
The beautiful Lubov Azria and I both wearing BCBG dresses. She is wearing the new Spring 2015 collection and I am wearing Winter 2014. Hope you guys enjoyed this blog and it enlightened you about BCBGMaxAzria a little more.